Christine Petrarca
Digital Marketing Strategist. Brand Builder. Growth Driver.
I don't just market brands, I grow them.
I turn business goals into customer experiences - and customer experiences into measurable growth.
15+ years across digital strategy, CRM, lifecycle marketing, SEO, content creation, e-commerce, brand development, and entrepreneurship.
Proven results that speak for themselves.
About Me
I'm a digital marketing strategist, entrepreneur, and brand builder with 15+ years of experience turning ideas into measurable growth. My career has taken me from growing businesses and building brands from the ground up to developing customer-focused strategies.
I'm at my best where creativity meets strategy - finding the story behind a brand, understanding what motivates its audience, and building marketing experiences that create real connection and real results. I bring an entrepreneurial mindset to everything I do, along with a genuine curiosity for new technology, AI, and smarter ways to solve marketing challenges.
Passionate about learning, I went back to school in 2018 to get my MBA in Marketing and Innovative Entrepreneurship from Northeastern University.
My Impact
Gymnastics Rhode Island
Gymnastics Rhode Island
Gymnastics Rhode Island
500%+ Enrollment Growth
Upon taking over this business in 2011, enrollment was dangerously low with approximately 110 students. There was a subpar website and no social presence. This was my first true test as an entrepreneur. I rebranded, began advertising and community events at the outset. Within one year, I had increased enrollment by
500%+ Enrollment Growth
Upon taking over this business in 2011, enrollment was dangerously low with approximately 110 students. There was a subpar website and no social presence. This was my first true test as an entrepreneur. I rebranded, began advertising and community events at the outset. Within one year, I had increased enrollment by 300% and by the following year, had surpassed 500% and had more than 600 students.
Inner Sunrise
Gymnastics Rhode Island
Gymnastics Rhode Island
From soup to nuts, this is my newest baby. I have recently acquired and relaunched the Inner Sunrise portfolio to make it my own. A passion project, our reach is just starting to see measurable growth. I hard launched the new site on June 1 of this year and have since introduced several new products with impressive profit margins in that
From soup to nuts, this is my newest baby. I have recently acquired and relaunched the Inner Sunrise portfolio to make it my own. A passion project, our reach is just starting to see measurable growth. I hard launched the new site on June 1 of this year and have since introduced several new products with impressive profit margins in that short time. The company, originally launched in 2016, is now finally getting the love it deserves.
Bean Barn
Gymnastics Rhode Island
Sotheby's Affiliate
Owned the entire digital portfolio from start to finish. Cultivated customer relationships and retention over a span of 7+ years. Optimized the brand and was part of the RI Food Fights Iced Coffee event for 5 years in a row. Additionally, I was the point of contact for vendor relations, customer interactions and just about anything else t
Owned the entire digital portfolio from start to finish. Cultivated customer relationships and retention over a span of 7+ years. Optimized the brand and was part of the RI Food Fights Iced Coffee event for 5 years in a row. Additionally, I was the point of contact for vendor relations, customer interactions and just about anything else that goes along with running a small business. I ran several promotions through in house loyalty, social media, email marketing, and website offers.
Sotheby's Affiliate
Gymnastics Rhode Island
Sotheby's Affiliate
Following a merger and acquisition in 2016, I was called upon to reinvent and grow the company's social media presence as well as curate and create all blog content. Over the course of my time here, I was able to organically grow the company's social media presence by over 250%. Further, I was responsible for agent-customer relations thro
Following a merger and acquisition in 2016, I was called upon to reinvent and grow the company's social media presence as well as curate and create all blog content. Over the course of my time here, I was able to organically grow the company's social media presence by over 250%. Further, I was responsible for agent-customer relations through our in house CRM and print media.
I was also an active real estate agent during my time as digital marketing strategist here.
My Work
